Celebrating the Functional Foods Era


Functional foods market continues to have an interesting record. The market today boasts several categories of health promoting foods such as:
 
  • Fortified with essential nutrients
  • Enriched with essential nutrients
  • With added bioactive components
  • Low in non-beneficial nutrients
  • Devoid of non-beneficial nutrients
  • Devoid of harmful components that are formed during processing 
  • Devoid of common allergens
  • Minimally processed
  • Natural
  • Organic
 
This market has evolved from catering to nutritional requirements of consumers to addressing specific health benefits. Some examples include food products positioned for heart health, cognitive health, digestive health and aiding weight management. One of the main factors that have propelled consumers to take more personalized interest & control on health is the increasing healthcare expenditure across the globe. Thus preventive health care through functional foods has moved being a concept to practice. Figure 1.1 presents the unsustainable healthcare spending which is promoting preventive nutrition.
 
Consumer Trend Favours & Fuels Innovation
Lifestyle has a significant role in the changing food consumption patterns of consumers. Lack of time, stress and higher disposable income has harmed the population in many ways. And each of these factors is a part of a vicious cycle, pivoted around consumerism. Today, Lifestyle disorders are becoming more common than flu & cold and the affluent younger population, compete with senior citizens on health complaints. The alarm has been raised and many consumers are concerned about the quality of the food they eat in terms of benefits offered. The demand for healthy foods that are low in salt, low or zero calories, rich in proteins, and with specific health claims are increasing. 
 
Convenience has also become an integral part of food delivery systems today. Though many initiatives such as 5-A-Day Health Program has helped increase awareness of ingredients antioxidants & fibers present in fruits & vegetables, the overall execution is challenged due to lack of convenience. Convenience lies in the delivery of appropriate health ingredients in formats that are familiar and/or easy to use for the consumer. 
 
 
Advances in microencapsulation technology, packaging technology and other processing technology have significantly supported innovations that drive convenience. For example, the delivery of Omega-3 fatty acids to infants and children used to be through capsules and soft-gels, which were not always easy to administer. Today encapsulated Omega-3 FAs incorporated into infant formula are quite popular in developed economies of the west and are fast catching up in Asia as well. 
 
The unified factor that has not changed and not expected to change in near future is the demand for tasty food! Consumers expect healthy foods to taste good as well. Taste profile figures in the research and development activities of many new ingredients. For example, taste profile issues have plagued the use of soy proteins in the industry until recently. Many new technologies including flavor masking and processing technologies have emerged that successfully minimized the beany flavor of soy. Today, soy proteins are on par with dairy proteins in several applications. Soy proteins now compete with dairy proteins in all format and product types for similar applications and are jostling for supremacy in the market place. 
Another important trend is the preference of simpler and natural ingredients in place of synthetic ingredients. Natural vitamin E, rosemary extracts, green tea extracts and blends of various herbal extracts are gradually replacing synthetic preservatives in many processed foods. The hot spot that stevia sweeteners enjoy today is mainly due to the natural tag attached to it. With greater developments in processing technology the ease and rate of penetration of natural in place of synthetic ingredients is expected to be higher in the near future.
 
Sourcing Grounds
 
For most herbal ingredients, Asia remains a hotspot for sourcing and knowledge. Traditional knowledge is being quickly catalogued by the governments of nations across the globe due to the international regime in Intellectual Property protection. Regions and countries that Produce /Manufacture certain ingredients create a bench mark over a period of time. This is because of the availability of raw materials in certain countries which acted as an advantage. For example, spices have traditionally been dominated by India and Indonesia, Coffee by Brazil, Tea by China and Oregano and Rosemary by Europe. Ingredients based on these plants are naturally cheaper to source from the respective countries. Ideas for new applications for these ingredients may also be derived from the traditional knowledge surrounding these plants. What needs to be evaluated, keeping in mind the local populations acceptance of the functionality of these plants, is if they will also be markets for the value added derivatives of these plants.
 
Promising Ingredients
 
In terms of potential it would be incautious to comment on the prospects of ingredients based on current market size. Some key parameters that can be used as indicators of prospects of an ingredient are as follows:
  • R&D Investment
  • Research Profile
  • Health Claim - Regulatory
  • Health Positioning
  • Application Profile
  • Consumer Awareness
  • New Product Introduction
  • Consumer Marketing
  • Current Market Size
  • Sustainability
 
Of all functional ingredients, Omega-3 fatty acids have witnessed highest success in the recent years. Omega 3 ingredients target the right consumer group – infants, aging baby boomers and elderly population. Technology advances have also made their incorporation into foods of varying nature easy. For example, today they are found in fortified eggs, bread, infant formula, milk and fruit juices.
 
Probiotics are considered benchmark in the digestive health domain. Prebiotics / fiber closely follow the growth pattern of probiotics. Superfruit extracts and many herbal extracts & botanicals have taken a generic antioxidant positioning. This has created many avenues of health positioning for these ingredients as antioxidant defense system forms the basic principle of enhancement & maintenance of good health. 
 
The trend toward nutrition and wellness is clearly driving the market for functional ingredients in food & beverage markets. The significance of science and research is expected to grow as the human population gets increasingly victimised to lifestyle disorders. The food industry is presently in an interesting junction where science meets every aspect of commerce. The signs of developments are positive and the technology is channelized in the right direction. 
 
 
Sumber : Sangeetha Srinivasan
 
 
(FOODREVIEW INDONESIA Edis April 2011)
 

Artikel Lainnya

  • Apr 07, 2020

    Penerapan Praktik Laboratorium yang Baik di Indonesia

    Praktik Laboratorium yang Baik (GLP) diartikan sebagai sebuah sistem mutu yang mencakup pengaturan organisasi dan pengkondisian agar pengujian dapat direncanakan, dilakukan, dipantau, dicatat, diarsipkan dan dilaporkan. Secara garis besar, prinsip GLP yang baik dicirikan dengan terdapatnya sarana, metode, peralatan, kemampuan analisis, dan sistem manajemen. ...

  • Apr 06, 2020

    Analisis Kualitatif Profiling

    Akhir-akhir ini analisis kualitatif semakin berkembang untuk tujuan profiling dan deteksi keaslian produk. Contoh aplikasinya adalah untuk menentukan keaslian produk seperti minyak zaitun apakah betul extra virgin.    ...

  • Apr 05, 2020

    Tantangan Analisis Kuantitatif Pangan

    Tantangan dalam analisis kuantitatif lebih kepada perkembangan regulasi yang semakin ketat, baik dari segi jenis senyawa yang lebih bervariasi maupun tuntutan limit deteksi yang semakin rendah konsentrasinya. Sebagai contoh, konsentrasi residu antibiotik dalam produk boga bohari (seafood) di level part per billion (ppb) sebelumnya sudah cukup, namun perkembangannya saat ini menuntut kemampuan laboratorium mendeteksi sampai level part per trillion (ppt). ...

  • Apr 04, 2020

    Perkembangan Analisis Laboratorium untuk Produk Pangan

    Analisis laboratorium di era industri 4.0 saat ini menunjukkan perkembangan yang sangat cepat dan dinamis. Khususnya analisis laboratorium untuk produk pangan, kita dihadapkan pada kenyataan semakin bervariasinya jenis produk pangan dengan spektrum komposisi yang semakin luas, sehingga memberikan tantangan analisis yang lebih besar.   ...

  • Apr 03, 2020

    Industri Pangan Indonesia Perlu Pedoman Hadapi Wabah COVID-19

    Dunia sedang dilanda wabah COVID-19. Hal ini belum pernah terjadi sebelumnya dan kondisinya cepat sekali berubah. Situasi ini memengaruhi hampir semua aspek kehidupan manusia dan semua sektor industri, tidak terkecuali sektor industri pangan. ...

Viagra Pills Nz , Viagra Online Nz viagra online nz Kamagra Onde Comprar,Onde Comprar Kamagra No Brasil,Kamagra Gel Onde Comprar comprar kamagra CIALIS PAS CHER,CIALIS GENERIQUE,CIALIS 20MG cialis pas cher cialis 5 mg,cialis pris,cialis online,cialis 5 mg pris cialis pris kamagra gel,kamagra sverige,kamagra online kamagra gel Viagra Resepti,Viagra Resepti Virosta,Viagra Reseptivapaa viagra resepti Kamagra Jelly Kokemuksia kamagra jelly

kamagra gel kamagra schweiz KAMAGRA QUE ES,KAMAGRA GEL QUE ES,KAMAGRA 100 MG QUE ES,KAMAGRA ORAL JELLY QUE ES,KAMAGRA 100MG kamagra 100mg Cialis Prijs Belgie,Cialis Prijs Apotheek,Cialis Prijs Apotheek Belgie cialis belgie levitra belgie,levitra kopen,levitra generiek levitra belgie Levitra Kopen,Levitra 20mg,Levitra Bijwerkingen,Levitra Ervaringen,Levitra 20 Mg Kopen levitra kopen Levitra 10 Mg Kopen,levitra 10 Mg Ervaringen,levitra 10 Mg,levitra 10 Mg Bayer levitra 10 mg kopen

Kamagra Jelly Nz ,Kamagra Gel Nz ,Kamagra Auckland kamagra jelly Levitra Nz,Buy Levitra Nz,Levitra Online Nz levitra nz Levitra Nz,Buy Levitra Nz,Levitra Online Nz levitra pills nz Cialis NZ cialis nz Kamagra Onde Comprar,Onde Comprar Kamagra No Brasil,Kamagra Gel Onde Comprar Kamagra comprar Kamagra Gel Efeitos,Kamagra Gel Efeitos Secundarios,Kamagra Gel 100mg kamagra gel

Viagra Resepti,Viagra Resepti Virosta,Viagra Reseptivapaa viagra resepti Levitra Vademecum,vademecum Levitra Generico,levitra 5 Mg Vademecum levitra vademecum KAMAGRA QUE ES,KAMAGRA GEL QUE ES,KAMAGRA 100 MG QUE ES,KAMAGRA ORAL JELLY QUE ES,KAMAGRA 100MG kamagra 100mg Cialis Prijs Belgie,Cialis Prijs Apotheek,Cialis Prijs Apotheek Belgie cialis belgie CIALIS PAS CHER,CIALIS GENERIQUE,CIALIS 20MG cialis 20mg Super Kamagra Belgique,Super Kamagra Avis,Super Kamagra Effet Secondaire kamagra belgique