Discover key APAC nutraceutical trends at Vitafoods Asia

Vitafoods Asia, the nutraceutical event for the Asia Pacific region, brings together the three key ingredients required to develop and launch new innovations from lab to market: science, business, and government agencies. 

Nutraceuticals have positive physiological effects on the human body, but do not easily fall into the categories of food or pharmaceutical drugs. Research-based, nutraceuticals offer the benefits of medicine and health delivered through functional foods and beverages. 

Nutraceuticals deliver benefits for gut health, beauty-from-within, cognitive function and stress support. They can help to prevent and reduce issues such as obesity, healthy aging, or cancer, and may be used to boost immunity. They can also be used to improve mood, sleep quality and psychological performance.

Key consumption trends in nutraceuticals in the Asia Pacific region for 2019 include:

‘Feel the benefit’
Most food or beverages that carry a nutraceutical benefit do so over time and can’t be felt immediately, but one category of nutraceuticals offers an immediate ‘feel the benefit’ effect. These products are made with Cannabidiol, also known as CBD, and they help with pain relief or relaxation. The Asia Pacific region represents a growing market for CBD and is predicted to account for 23% of the worldwide spend by 2022.  At Vitafoods Asia 2019, CBD products will be featured for the first time with GenCanna Global Inc exhibiting.
Low Carb, High Protein 
Across the world, dieticians are recommending low carbohydrate, high protein diets to address diabetes, which, along with fad diet trends like keto and paleo, has increased demand for protein supplements. To minimise food waste and meet demand, protein is being harvested from the discards of cheese-making, Whey, and the discards of gelatine production, Collagen. Discover food and beverage items that address this trend at Vitafoods Asia 2019 from exhibitors such as Capsula GMBH and Gelita AG.
Willingness of Consumers to pay a premium price 
Convenience foods that tie with a trend are commanding premiums of 100-300% over regular versions of the same food, e.g. high-protein bars and puddings. Vitafoods Asia offers great opportunities to source finished, branded and OEM products, from suppliers such as Kerry, Nutriobio and AstaReal. Discover these food and beverage items at the Tasting Bar, and vote for the best tasting products.
Healthy aging
The Asian Development Bank (ADB) says that Asia's elderly population is projected to reach some 850 million by 2050 and that consequently, in the next few decades, the region will become one of the oldest in the world. Visitors to Vitafoods Asia can learn from expert speakers at the Life Stages Theatre how nutraceuticals are being applied for healthy aging, and discover products from exhibitors such as Oryza Oil & Fat Chemical Co Ltd and Kappa Bioscience (video), among others.
Register for Vitafoods Asia
Vitafoods Asia 2019 is the event that helps shape the food industry for optimal health through science and innovation. It returns to Singapore between 25-26 September 2019. Registration for Vitafoods Asia 2019 is now open, please visit

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