Brand initiative designed to raise the voice of quality around the world
ASQ, the world’s largest network of quality resources and experts, is refreshing its brand to better reflect and highlight the difference quality makes in the world and the global scope of its membership. The new brand strategy, which includes a new tagline—The Global Voice of Quality™—is designed to raise awareness of the global scope of ASQ as a quality community and to amplify quality through the commitment of millions of its diverse quality experts around the world.
ASQ chose to debut the new brand in November, which it—along with other global organizations and ASQ World Partner organizations—is celebrating as World Quality Month. With members in 150 countries, ASQ has the opportunity to join in the celebration of the commitment and passion of quality around the globe. To find the latest quality month events, visit www.asq.org.
The new brand is the result of intensive research by and among ASQ members. ASQ analyzed member feedback on where the quality movement is headed, and what ASQ should stand for.
“At every meeting with members I attend I ask them why they are involved in ASQ,” says Paul Borawski, ASQ executive director and chief strategic officer. “They tell me that they are involved in ASQ because they believe in quality and the difference it can make in the world, and believe ASQ can help them realize that vision. We feel this new identity will better reflect who our members are and why they are here and align ASQ with their dream.”
“Our brand promise is that ASQ joins you with a global network of the best quality resources and experts. You’ll find in our world the ideas and tools you need to improve yours,” says David Spong, ASQ president. “Now is the time to step forward to achieve the aspirations for what quality is, does and what it can be in the 21st century.”
As part of the effort to raise the global voice of quality, ASQ has developed several programs and initiatives.
Adding New Voices Program
ASQ has introduced a new program called Adding New Voices. In the spirit of the new brand, it allows 5,000 members to nominate a friend or colleague to receive the gift of a six-month, no-obligation membership. Adding New Voices allows ASQ members to further grow ASQ’s network of diverse quality champions around the world, to continue to build the future of quality.
Influential Voices and View From the Q
ASQ has launched a new blog initiative called Influential Voices. The “voices” are a group of ASQ members who are passionate about improvement and are active in social media. The voices of these members—part of ASQ’s global community of quality experts—will be amplified in the new “View From the Q” blog. Borawski will add to the online quality conversation through this channel. As host of “View From the Q”, Borawski will prompt discussions on the latest quality trends and topics. ASQ invites the quality community to visit http://asq.org/blog/.
About ASQ
ASQ is a global community of people dedicated to quality who share the ideas and tools that make our world work better. With millions of individual and organizational members of the community in 150 countries, ASQ has the reputation and reach to bring together the diverse quality champions who are transforming the world’s corporations, organizations and communities to meet tomorrow’s critical challenges. ASQ is headquartered in Milwaukee, Wis., with national service centers in China, India and Mexico. Learn more about ASQ’s members, mission, technologies and training at www.asq.org.
